![]() ![]() If you’re experimenting with humour, emails are a good place to begin. Helpfully, she shared three tips to help you do it well: 1. So it’s no wonder Lianna thinks there’s plenty of scope for B2B marketers to use humour to good effect. If you think about it, there’s a lot about work which is kind of ridiculous. Funny B2B content: where should you begin? You’ll find a full transcript of the episode at the end of this post. We also get a perspective from this month’s guest co-host, Radix Senior Copywriter Katy Eddy, and hear a copywriting tip of the month from our Head of Copy, Matt Godfrey – who tells us how to write a great opening line to get readers hooked. ![]() To answer Alistair’s question, we’ve enlisted comedian and copywriter Lianna Patch, an expert in using humour to boost conversion rates.Īs well as considering why funny content feels so scary, Lianna shares some tips to help you avoid potential pitfalls and get off to a great start. In fact, 69% of our pals on LinkedIn said there’s less funny content now than there used to be. At a time when everyone in B2B is talking about the importance of emotion and brand likeability, content in the sector seems to be getting more and more serious. This month’s B2B content question comes from Alistair Ross, who wants to know: “Why is there so little humour in B2B content?”
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